After three weeks of unrelenting criticism from China and foreign media on its handling of the MH370 incident, the Malaysian government is now seeking advice from editors of local Chinese media to change the negative perceptions.

It wants views on dealing with the issue of Chinese being influenced by baseless allegations, said the Minister of Communications and Multimedia, Ahmad Shabery Cheek.

These include that Malaysia is not doing its best, and that it is hiding information on the whereabouts of the missing passengers.

A number of conspiracy theories have also emerged.

He said the local Chinese media understand what's going on in China.

According to the minister, feedback showed that questions in Bahasa Malaysia, during the daily press conference have also caused media from China to wonder if Malaysia has something to hide.

The government was also urged to meet the China media outside of the daily press conference, he said.

"I'm open about it," he said, after a one and a half hour meeting with local Chinese media yesterday.

He noted some of the reporters also seemed to lack understanding in the technology of aviation and satellites.

"However he said he was satisfied with local Malay, Chinese and English dailies which have helped unite the country through their coverage.

"As for online media, it depends...they try to show that they are balanced, But sometimes they're not quite kind in terms of supporting the whole team. But we understand, we don't expect everyone to praise us," he said.

The minister remarked that the way some online news and blogs played up the issues have possibly breached laws, but added now was not time to take action against them but rather to focus on search and rescue efforts.

Families in Beijing had angrily marched to Malaysian embassy the day after Prime Minister Najib Abdul Razak had announced the plane ended at the southern of Indian Ocean.

Home Minister Ahmad Zahid Hamidi blamed Chinese newspapers for "stoking the anger" of the families of those on board of the MH370 flight, especially the Chinese families who are in Beijing.

It was understood that the home ministry and prime minister office will meet the local Chinese media next Monday and Tuesday respectively.