Alibaba Group founder Jack Ma said he did not wish to be paid for his role as Malaysia's digital economy adviser.

Instead, he said it is an honour for him to be appointed as Malaysia's advisor and the greatest return for him would be for more people to follow in his footsteps.

"I don't know. I don't think so. I don't want that kind of pay," he told reporters, when asked if he is being paid for being Malaysia's adviser.

"I think it is my honour (to be the adviser). If more people starts doing it (electronic commerce), that is the best return that I got.

"The money, to me, does nothing," he said during a press conference after delivering a speech at the Global Transformation Forum (GTF) in Kuala Lumpur today.