#philip morris international

On social media, youths are the target market for new smoking device

On social media, youths are the target market for new smoking device

SPECIAL REPORT | M'sian celebs promote Philip Morris International’s tobacco smoking Iqos, reaching young audiences.

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Behind the ‘smokescreen’ of a tobacco giant’s anti-smoking campaign

Behind the ‘smokescreen’ of a tobacco giant’s anti-smoking campaign

SPECIAL REPORT | A look at Philip Morris International’s practices since it tried to rebrand as ‘anti-smoking’ reveals a different picture.

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Experts: Tobacco firm’s ‘smoke-free’ promise a smokescreen

Experts: Tobacco firm’s ‘smoke-free’ promise a smokescreen

SPECIAL REPORT | Research shows many people tend to carry on smoking while using PMI's Iqos, negating the health benefits.

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