Apple Inc chief executive officer Tim Cook, after three years of incremental changes to products created under Steve Jobs, delivered on his promise to take the world’s most valuable company into entirely new categories including wearables and payments.

Apple yesterday revealed a smartwatch loaded with health and fitness capabilities, and smartphone-like features such as maps and messaging. The company also introduced new bigger- screen iPhones, along with ways to use Apple’s latest gadgets to make payments at retail outlets like Macy’s Inc and McDonald’s Corp.

The moves showed how Cook is leading Apple, which is already an entryway into digital entertainment and communications through its iPhones, iPads and App Store, further into how people pay for goods and how they care for themselves and exercise. He called the new products the “next chapter in Apple’s story.”