Alphabet Inc unit Google has launched a 60-day strategy to counter the European Union's push for tough new tech rules by getting U.S. allies to push back against the EU's digital chief and spelling out the costs of new regulations, according to a Google internal document.

The European Commission will publish rules called the Digital Services Act (DSA) on Dec 2, after which they will need to be reconciled with proposals from EU countries and the European Parliament before they become legislation...