A worker checks a gerbera at a flower plantation in Kampung Raja, Cameron Highlands on February 13, 2017.

The proliferation of flower and vegetable farms have been blamed for environmental degradation in the tourist area.

The hidden cost of cut flowers has led some to eschew the traditional bouquets for Valentine's Day, opting instead for more eco gifts.

But farmers say demand has not slumped, forcing them to import cut flowers to meet requests.