Malaysia, March 28, 2024 - REGENERASI, a leading NGO dedicated to educating and empowering Malaysian youths in the realms of regeneration, sustainability, and food security, proudly announces the launch of its ground-breaking campaign, #MYPalmPride. With a mission to dispel misconceptions surrounding palm oil production and promote its sustainability, this initiative is poised to make waves nationwide.
Kicked off on 1 March 2024, and extending to August 31, 2024, #MYPalmPride represents a collective effort driven by the passionate Youth Council of REGENERASI, led by its Leader, Hoh Jia Da under the steadfast guidance of its President, Datin Emilia Uzir.
In Malaysia, where misperceptions about palm oil's impact on the environment persist, particularly among the younger generation, #MYPalmPride aims to set the record straight. By focusing on education and awareness, the campaign seeks to enlighten Malaysian youths about the sustainable and responsible practices involved in Malaysian palm oil production, highlighting its positive contributions to both the economy and the environment.
What makes this campaign stand out is its youthful driving force, composed of Young Advocates, setting it apart from the rest. The Campaign Ambassadors are the seven Members of REGENERASI's Youth Council based in Malaysia, serving as passionate advocates for sustainable palm oil practices.
Hoh Jia Da, The Youth Council President of REGENERASI, who is also a proud winner of Malaysia Tech Youth Icon by Kementerian Belia dan Sukan (KBS), Anugerah Ikon Siswa Johor (Keusahawanan) in 2022 and Anugerah Putra Ikon in 2023 respectively. Ho studied Bachelors in Software Engineering with First Class Awards in University Putra Malaysia (UPM). Next we have Latt Omar Dato’ Latt Shariman, The Youth Council Deputy President of REGENERASI who studied Psychology and Global Studies and is now playing significant role as the CEO of Ruang Cikgu (EdTech) and as a Global Ambassador for the International Young Leaders Assembly. As The Youth Council Vice President of REGENERASI, Hiffni Ariff Normas Yakin who is a consultant and a public speaking coach was also a former member of Youth Parliament (Head of Socioeconomic Society). Followed by this, we have REGENERASI Youth Council Members, Wan Nazyh Iman Wan Adi, a Fitness Trainer and a Physiotherapist with NASM Certified Personal Trainer certification ; Emira Aisya Abdul Jamal, A Bachelor of Media Studies in University Malaya who is a dancer representing Malaysia in global competitions; Kuhaneshwary , an Actuarial studies student, working with FWD Takaful, is a proud winner of The Innovative Championships among 10 FWD markets and currently a district trainer in Rotaract District 3300, Malaysia. Finally in line of the ambassadors we have Theva Rajamanickam, a Risk Specialist who studied Bachelors in Business Administration.
Next we have our four incredible Campaign Delegates from the United Kingdom and United States of America who are amplifying this campaign worldwide. From the United States of America we have Celine Hoh , the REGENERASI Youth Council Director of Environmental Affairs, studied Bachelors Computational Biology UCLA and is currently pursuing her PhD Computer Science, Johns Hopkins. As the REGENERASI Youth Council’s Director of Governance Affairs, Adam Emir Haziq is a Double Major holder in Economics and Political Science and is a Freelance Master of Ceremony or Emcee (2022-Present). Adam is the Penn State, College of Liberal Arts Undergraduate Student Council Member (2024-Present).
Meanwhile from the United Kingdom we have, Arif Irsyad Dato’ Azam, an expert in Philosophy, Politics and Economics, in University of York who is a student television script writer and The Malaysian Society President in York. Arif is an active member of the Club of Philosophy Economics Politics (PEP). Ryan Lim Zhi Yan on the other hand is studying BA International Relations in University of York, and holds a significant role in MASSOC York as the President.
Under the Youth Athletes, we are empowering sports personalities to lead the charge in advocating for sustainability and environmental stewardship . Here we have our Malaysian Ice Skating Speed Skaters duo, Mohamad Ariff Rasydan Bin Mohamad Fadzli, the Head coach of Kuwait National Team and Muhammad Ameer Iman Bin Mohamad Fadzli (national athlete), both who holds the title of National Champion 2022, Gold Medallist SEA Games 2017 and the 4th Placing Asian Winter Games 2017. Alongside this dynamic duo, we're rallying behind Malaysian players in badminton, football, and bowling to champion this campaign.
As social media serves as the vital conduit to reach the vast youth population, we're gathering a team of 12 influencers or Key Opinion Leaders (KOLs) to amplify our message via #MYPalmPride campaign. Finally, let's not overlook the incredible backing from two substantial youth groups, igniting our campaign with their passion and energy. They are the Malaysian Students’ Council of Australia (MASCA) and the Malaysian Society of the University of York, UK (MASSOC). Adding to our momentum, we're proudly engaging youths from the descendants of Palm Oil smallholders, uniting diverse voices in our campaign.
Speaking at the launch of the campaign, Datin Emilia Uzir, President of REGENERASI, expressed her enthusiasm, stating, "Youths are the powerhouse of today and the future. We envision youths as the torchbearers of sustainable development, they would not just be beneficiaries but architects of development in the world, which needs to be sustainable.
In supporting this initiative, Belvinder Kaur Sron, the CEO of the Malaysian Palm Oil Council (MPOC) expresses, “I am immensely proud to support REGENERASI in its #MYPalmPride initiative. This campaign is not just about palm oil; it's about empowering Malaysian youths to lead the charge for sustainability. Through this campaign, I envision a ripple effect across our nation, inspiring others to join the movement for sustainable palm oil”.
The Council of Palm Oil Producing Countries (CPOPC) too joined hands in supporting this campaign where its Secretary General, Dr. Rizal Affandi Lukman conveys “CPOPC supports #MYPalmPride as a platform to raise awareness of youths in sustainable palm oil. We look forward to the possible collaboration through this initiative as CPOPC encourages youths to be active in sustainable palm oil activity. Congratulations to REGENERASI for the launching of #MYPalmPride".
Continuously gaining traction since its inception with the support from the MPOC and CPOPC, Hoh Jia Da expresses his excitement stating, "With these influential allies standing beside us, we're confident that together, we’re ready to take our campaign to new heights”.
This campaign takes centre stage on social media and various digital platforms, serving as the ultimate hub for youth engagement. All Malaysian youths are encouraged to join us in supporting this mission and actively participate in the various activities and contests throughout the campaign period, via REGENERASI social media.
Join the movement and show your support to #MYPalmPride today!
For more information, visit https://regenerasi.my and follow Regenerasi social media on Instagram, Facebook, TikTok & Youtube.
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