According to Forbes, worldwide data interaction went up by a whopping 5000% between 2010 to 2020, to be precise, from 1.2 trillion gigabytes to almost 60 trillion gigabytes. This has a clear correlation between the Covid-19 pandemic sweeping across the globe, accelerating existing trends in remote work, e-commerce, automation and many more activities conducted virtually.

With the growing amount of data every millisecond, we need to be able to understand this data just as quickly. Monitoring customer preference, app usage, website traffic, spending behaviour, social media reviews, retention rate and app usage can yield a variety of data models, which translates into invaluable insights about your customer base and enables business drivers to take immediate actions.

The co-founder of FusionQB, Stephen Lim shares how businesses having sales solutions and CRM solutions are no longer sufficient and businesses should also have customer engagement solutions such as business super app platform, that’s a customer-driven solution offering unparalleled experiences, solutions and services.

FusionQB is an expert in data-driven software technology, focusing on enriching customer data with an all-in-one platform for a unified customer experience and value-added engagement. The technology & digital expertise of FusionQB’s founding team makes the perfect equation as each of them are coming from strong technical consultation background and have been in enterprise implementation for a period of 18 years respectively. Over these years, they have been well expanding their company operations and opening up their solutions to other non-property market players as well.

“One of the key values we have brought over these five years of experience from NEXPlatform to FusionQB - as we aren’t new in this market - we have been enabling B2B (business-to-business) solutions to our clients, such as property developers, retailers, manufacturers, educations, and many other industries. We have implemented more than 130 projects in the past with our proven methodology and having customers at the heart of business values.”

One of the remarkable pandemic resolutions for the client, FusionQB’s platform solution successfully helped SkyWorld in a record-breaking online selection of 400 houses within an alarmingly fast rate of 30 minutes, without having the customer to be in the sales gallery physically. This solution marked Malaysia’s first online property unit selection portal in history.

During these 2 years, ‘Super App’ is the recent hottest buzzword worldwide as financial services, retailers, logistics and many other industries are changing and transforming considerably in 2020. Hitting closer to home, according to the Malaysian Communications and Multimedia Commission (MCMC), the government is having plans to develop a government ‘super app’ or National Mobile Application and gather public feedback on their acceptance level of it.

“Playing the role of technology partner to our clients, we understand that the customer is the most important asset for all businesses today, we’ve been helping businesses to gather prospects into leads, leads subsequently become customers into the system. Then, after-sales conversion, they (customers) are put aside, which is a big gap there. That’s why we started this innovation of business super app solution at this great timing.” says Stephen, who already has a clear idea of what makes a good super app.

Notably, some businesses do have the perception that a super app may cost a bomb, which deters them to make an investment in this technology despite the promising wonders it can bring to the businesses.

“Affordability & continuity is important in order for us to work together with our clients on a long-term basis or as technology partners. Therefore, cost affordability is what we emphasize in our value proposition as well. We won’t be giving you (our clients) a multi-million cost of implementation, implement at one go and leave it there. That’s not us, just in less than 18 months we have more than 5 PLCs onboarded with our super app platform.” he explains.

“All this while, actually we’ve been believing in digital transformation in a more cost-effective manner, so that’s how we can do a lot better together with clients,” said Stephen, who sees great promises for Super App, thus sharing the concept of All-In-One app development.

FusionQB is also a startup company in MaGIC Virtual GAP Cohort 05, one of the largest and most stringent accelerator programmes in Southeast Asia. In the three months transformation with the good coaches and mentors assistance, we managed to develop holistic business resilience and sharpen the fund-raising valuation and position to the company.

For more technology news & latest updates, follow #FusionQB website, Facebook, LinkedIn or whatsapp.

This content is provided by Malaysian Global Innovation & Creativity Centre (MaGIC).

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