Japan’s developer and manufacturer of pure electric vehicle (EV) and electric bicycle, Toyoda Trike Inc (“Toyoda”) has finalised its plans to roll out its carbon-neutral mobility solutions (“Solution”) in Malaysia following a productive meeting with Malaysia’s Prime Minister Y.A.B.Dato’ Sri Ismail Sabri Bin Yaakob and Senior Minister of International Trade and Industry, Y.B. Dato’ Seri Mohamad Azmin Ali, in Japan.

Image above: Mr Anselm Wong (President and CEO of Asia Development Capital Co Ltd) sharing a light moment with Malaysia’s Prime Minister Y.A.B. Dato’ Sri Ismail Sabri Bin Yaakob during the his maiden official working trip to Japan recently

Asia Development Capital Co. Ltd (“ADC”), one of the major shareholders (36%) of Toyoda, was also present in the meeting. ADC is a public listed company on the Tokyo Stock Exchange and has a market capitalisation of JPY9.4 billion (or RM320 million). Together with Toyoda family, the fourth generation of the founder of TOYOTA Corporation, the largest automobile manufacturer in the world, they own more than 80% of the company.

Toyoda’s CEO Toyoda Misako, the great-granddaughter of the founder of TOYOTA Corporation, together with Mr Anselm Wong, CEO of ADC led the briefing with Azmin Ali on Toyoda’s innovation, competitive advantage and its unique value proposition.

“We are excited to roll out our Solution in Malaysia following a compelling discussion with Malaysia’s government’s representative, Y.B. Dato’ Seri Azmin Ali. It was a productive meeting where it helps both ADC and Toyoda to understand how to expand our footprint in Malaysia and the Southeast Asia region,” Anselm Wong said.

Mr Anselm Wong sharing the uniqueness of Toyoda Trike's electric bicycles and its environmental friendly alternative for mobility and connectivity with Senior Minister of International Trade and Industry, Y.B. Dato’ Seri Mohamad Azmin Ali at Asia Development Capital Co Ltd's office in Tokyo, Japan recently

According to Anselm, the Group’s Solution will focus on an efficient, sustainable and environmentally friendly alternative to mobility and connectivity, emphasising the last-mile delivery in urban areas.

“There are many potentials to deploy our electric bicycle and motorcycles, which uses the Synchro System. This will help enhance the safety feature of users and minimise the risks of accidents. The safety feature will encourage more users to use this Solution.

This will also solve the last-mile connectivity problem to Malaysia’s existing public transportations. We are confident that we can help to expand the availability and easy access to mobility for all Malaysians,” Anselm said.

In order to accelerate the adoption of this Solution, Toyoda plans to appoint Sand Nisko Capital Berhad (“SNC”), a Bursa Malaysia Main Market listed company, as its marketing arm to drive the adoption of this Solution.

“The convenience of having a car could deter adopting carbon-neutral mobility solutions that leverage on existing public transport infrastructure. However, with more education, understanding, knowledge and awareness of our carbon-neutral mobility solutions, I am confident that Malaysians will adopt this environmentally friendly alternative to mobility.

This is why it is vital that we collaborate with a local partner that has a strong logistics, warehouse and marketing team in Malaysia. From our preliminary reviews, we are planning to appoint SNC to be our marketing arm once the details of our collaborations are finalised,” Anselm added.

Going forward, Toyoda is also looking to help Malaysia to adopt similar battery swapping solutions at convenience stores to push for the usage of electric bikes in the country. Through the collaboration with a local partner and Malaysia’s government, Toyoda will pave the way for more mobility solutions in the future.

This content is provided by Aegis Communication Sdn Bhd.

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