Consumerism for the masses is the purchasing of goods or services to fulfil needs and wants. Typically, we as consumers have always enjoyed an upper hand, for which various protection mechanisms have been put in place, leaving ourselves with the element of acting responsibly and sustainably.

Every choice which we make as consumers has an impact on sustainability. When we choose something by taking into consideration aspects of sustainability, we directly contribute in ensuring that there is continuous supply of such products and services in the future. Being a responsible consumer therefore is to help change the world through the choices that we make every day.

Truth is, the landscape in which we exist has and will continue to change. In this model of reality, we as consumers play a critical role, one which is often undermined.

Since the implementation of the Goods and Services Tax in April 2015 followed by various other price increase announcements by the government, cost of living has indeed spiralled and became our top concern. This situation was further compounded by the devaluation of our currency, which triggered imported inflation.

While we lament and complain of high cost of living, the current realities would probably provide us with an opportunity to reassess our own consumption pattern to promote sustainability.

Let us first ask ourselves if the purchases which we make are absolutely necessary? Can it be avoided? If it can’t be avoided, than can we opt for products and services which will cost us less, that leaves less environmental impact and that show social responsibility?

Let us ask ourselves further if it is necessary to drive a short distance when it is reachable by walking? Can we strictly adopt to the 3R principles of reduce, reuse, recycle to guide all choices that we make? Can we take that small step to reduce energy consumption?

Undeniably, we as consumers are more than just partners for growth, helming the ability to encourage and at times force adoption of sustainable business practices among goods and service providers.

If we as consumers start to scrutinise and become more careful, then businesses and regulators will have to follow suit. Every small change is necessary. Let us seize all opportunities which lie within our complaints and mould our world to truly become a better place for ourselves.

Power is in our hands!

DARSHAN SINGH DHILLON is president, Malaysia Consumers Movement (MCM).