Sime Darby, let Tiger help you rebrand
KINIBIZ Land is a funny thing. While creatures of the jungle, Tiger included, are content with a certain area on which to live and hunt, humans apparently are never satisfied with the amount of land they have and fall all over themselves wanting more. This mysteriously strong lure for dirt amuses Tiger no end.
Although sometimes it becomes less amusing when we remember that Tiger’s ilk has lost about 93 pecent of our historic range, according to the World Wide Fund for Nature. But let us put that sad fact aside for roars (or maybe cat tears) over a good sambar deer pie some other time.
The recent news that Sime Darby is selling a piece of land in the middle of its own property arm’s development to Eastern & Oriental (E&O) raised Tiger’s magnificent eyebrow. On the surface, the stated rationale makes some sense - E&O’s luxury brand will push up the value of Sime Darby’s own development in the area.
“The proposed disposal will enable Sime Darby to continue its strategy of collaborating with branded and quality developers and partners to support and strengthen its strategic development objective and value enhancement,” said the group in its statement. “It will also enhance the combined branding and value of the larger Elmina West and City of Elmina through E&O’s expertise and reputation as a niche luxury lifestyle developer.”
But on closer inspection the proposed sale raises questions. For one, why sell land to another developer when you have your own property development arm that is already developing so much around said land?
Go to KiniBiz for more .
This article was written by Khairie Hisyam.


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