Proton and Hyundai face off
KINIBIZ Tiger pits Proton against South Korean rival Hyundai in what may seen a futile exercise because Proton never comes out of a fight unscathed. With luck, comparing Proton to Hyundai might serve as a wake-up call to the national car industry. The South Koreans may be way ahead of us in the game, but there are still valuable lessons to be learnt.
Loyal readers may remember Tiger announced to the world some months back he was entering the lucrative corporate world. How’s business, you may ask?
Not too bad, not too bad at all. Tiger expects to close a few big deals in a few weeks time if negotiations go according to plan. And, seeing as on a typical working day Tiger travels across town multiple times, Tiger is seriously considering getting himself a set of wheels.
An automobile is certainly no replacement for Tiger’s powerful legs and boundless stamina. But nothing makes a statement quite like turning up at a networking event about town in a head-turning Bentley Continental.
Alas, Tiger is a good few years away from being able to pay half a million ringgit for a car. Tiger conceded to go a step down the other day. Perhaps the latest Audi A6? Nah, can’t afford that one either.
Tiger needs a slick executive sedan to suit his relatively meagre budget but still befitting of his up-and coming corporate bigwig status. Something swish and cool without much damage to the wallet.
On patriotic Tapir’s advice, Tiger checked out the latest Proton Perdana. Despite the latest Perdana being nothing more than a rebadged Honda with new trim, it will take another two years before it is available to the general public. Scratch that one off the list.
It was not until earlier this week that Tiger sauntered into a Hyundai showroom and saw with his own eyes their offerings. What caught his eye was the bread-and-butter Sonata model.
For the complete article go to KiniBiz .
This article was written by Chan Quan Min.
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