KINIBIZ Say what you will about that controversial company 1Malaysia Development Bhd (1MDB), but it has come a long way in the past six months or so. Doubt me? Consider one area where they have grown by leaps and bounds: media engagement.
In this respect Malaysians have been fortunate enough to witness the growth of 1MDB, a journey not too different from that of a baby learning to talk.
At first, a baby doesn’t talk - it just cries when it feels pain or discomfort. After some time it begins to realise the noises from the giant slaves at its command aren’t random at all and instead are part of a complex communication system called language.
Then the baby starts to make its own noises to respond. It mimics whatever is said to it, though incoherently. Eventually noises give way to syllables and then full words. Before you know it, the baby is grown up and wants in on your will.
And this similarity from what we have seen with 1MDB is also why we may be placing too high an expectation on the company. In doing so we have not given credit to the exceptional progress it had made in engaging the media and the public at large over the past six months.
Of myths and legends
To the average Malaysian news reporter, 1MDB’s media relations team used to be what the Loch Ness monster is to the Scots: the stuff of legend. They never answer anything you ask them.
So much so you sometimes wonder if they even have a media relations team - if there was one, they’re obviously missing a crucial part of the job description. That or someone botched the writing of said job description terribly.
Like the underlying brilliance of 1MDB’s investment strategy and the strategic part of its strategic development moves so far, this will likely be an eternal mystery.
For the full story go to KINIBIZ .
This article was written by Khairie Hisyam.