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New KL logo, tagline can still be fine-tuned, says mayor

Netizens’ negative comments on Kuala Lumpur’s new logo and tagline had this response from Mayor Mhd Amin Nordin Abd Aziz: “... can still be fine-tuned.”

The logo features ‘KUALA LUMPUR’ in greyish lettering with a drop shadow. The tagline has the words ‘exciting, surprising, enticing’ and ‘A City of Contrasts & Diversity’.

Mhd Amin said the logo idea was not one person’s. The matter was discussed by all members of the Kuala Lumpur Tourism Bureau who are stakeholders in the tourism industry.

“It is a start. We still have plans on the promotion of the logo. It will take years to firm up the logo.

“We are open to improvement, the colour can be changed, anyone who has ideas to improve the logo please do pass the proposal to me so I can table it to the bureau,” he told reporters after attending the Corporate Integrity Signing and Pledge Ceremony with Kuala Lumpur City Hall Contractors in Kuala Lumpur today.

The new logo and tagline to promote tourism in Kuala Lumpur drew online criticism, with netizens poking fun at the design and the words used to describe the capital city.

The signing ceremony today witnessed 44 City Hall contractors under the Project Implementation & Building Maintenance Department signing the Corporate Integrity Pledge with the Malaysian Anti-Corruption Commission.

The signing of the CIP is an important milestone for City Hall as it signifies a unilateral declaration against corrupt acts.

The pledge and its principles are in line with the objectives of the Government Transformation Programme National Key Result Area of fighting corruption.

- Bernama

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