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KR1M 2.0 is a joke, best to ditch it - Mydin boss

Zulaikha Zulkifli

Published
Modified 8 Aug 2018, 7:07 pm

INTERVIEW | Ameer Ali Mydin, the managing director of hypermarket chain Mydin, describes the Kedai Rakyat 1Malaysia 2.0 (KR1M 2.0) initiative as a joke.

Mydin had managed the first KR1M project which suffered more than RM100 million in losses due to the logistical cost of supplying subsidised goods to remote areas.

"There is no need (for KR1M 2.0). It's a joke. The name KR1M 2.0 is used for branding but there is nothing to show for...

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