Coca-Cola has touted its track record in providing jobs to Palestinians amid a call to boycott the company as the conflict between Israel and Gaza continues to escalate.

In a statement today, Coca-Cola Malaysia said calls for a boycott were based on "false information" and rumours, and a "lack of understanding" of the company's Middle East operations.

"We remain deeply concerned about the ongoing violence in Israel and in Gaza and its severe impact on communities in...