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Socks issue: KK Mart could've done more to minimise impact - expert

The controversial socks with the word Allah have practically damaged the KK Mart brand, from being a household name to becoming the target of hatred attacks.

Despite its founder having openly apologised to Muslims over the issue and explained that it was only a mistake by its vendor, the move did not do much to help save it from a widespread boycott campaign propelled by certain politicians.

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