The Malaysian United Democratic Alliance (Muda) is embarking on a rebranding exercise to re-emphasise its commitment to social democracy principles.

As such, the party’s acting president Amira Aisya Abd Aziz unveiled the party’s new logo - where the word “Muda” is now in yellow.

“After three years (since the party was registered), we felt like there was a need for Muda to tell the people out there that we stand for social democracy principles.

“It doesn’t matter where Muda goes, or in any form of engagement sessions or elections, we will hold on to that principle,” she said.

Amira was speaking during the launch of the new logo at Atria Shopping Gallery in Petaling Jaya, Selangor, today.

Elaborating, she said the logo’s yellow letters - which used to be white - represented the people’s struggle, in line with Muda’s aspiration to uphold social justice.

According to the party, the three lines that form the letter “D” represent freedom, justice, and solidarity.

No serious factionalism

With the party polls looming, Amira said Muda is not really affected by factionalism as it is still new.

The Puteri Wangsa assemblyperson also said party members are welcome to contest any position as Muda upholds democratic norms.

“One good thing about Muda, being a new party, we don’t have serious factionalism issues like other political parties yet. And I hope that we won’t (have it in the future) at all.

“Regardless, I’m sure that differences of opinion may arise but we will still have the same vision for Malaysia,” she said, adding details of the party polls would be announced by next month.

Sabah polls

Asked whether Muda would contest in the Sabah election, Amira said the state party’s chapter would decide on the matter, and that the central leadership would back the decision.

“When it comes to Sabah and Sarawak, the voices of our members there matter the most,” she said.

The state election must be held by early December next year, but Sabah Chief Minister Hajiji Noor reportedly hinted that the polls could be earlier than that.