Minister in the Prime Minister’s Department (Federal Territories) Hannah Yeoh is standing by the private-sector-led “Bangun KL” initiative, which utilises discounted coffee to nudge road travellers to travel earlier and ease peak-hour traffic.

Launched on April 9 and set to run until year-end, the programme, in collaboration with Zus Coffee, is part of the government’s broader efforts to elevate the quality of urban life by helping commuters win back time typically sacrificed to traffic.