If football is the world's favourite sport, beer might just be its favourite teammate. Since the 2026 World Cup kicked off on June 11, fans have downed far more beer than water in stadiums, according to the International Federation of Association Football (Fifa).
Tournament figures show that 2.8 million beers have been sold - nearly three times the almost one million bottles of water purchased. Fans also polished off 300,000 hot dogs.
