Eco-friendly policies need not conflict with big business, Hollywood star Mel Gibson said as a green Malaysian recycling firm announced it was headed for a listing in London.

Gibson and fellow Hollywood actor Bruce Willis ( left ) are investors in Malaysian tyre recycling firm Green Rubber Global, which announced its plans to list on London's Alternative Investment Market (AIM).

"I don't see why green sustainability has to be at loggerheads with big business or the capitalist heart and mind," Gibson said at the Forbes Global CEO Conference in Singapore, where Green Rubber made its announcement.

Gibson declined to say how much money he has invested in the firm but said he was attracted to it because "it doesn't pollute anything."

Green Rubber's first tyre recycling plant is in the southwestern US state of New Mexico.

The process, which avoids used tyres being burned or ending up as landfill, reportedly uses waste-free environmentally friendly technology to produce a rubber compound that can be used to make a variety of products including tyres.

"It's genius, just genius," Gibson ( right ) said.

Key Malaysian shareholder

Other shareholders in Green Rubber are Malaysian businessman Vinod Sekhar, Indian former cricketer Kapil Dev, former golfer Lee Westwood, the Forbes publishing family and the former chairman of Britain's Vaux Brewery, Paul Nicholson.

Sekhar said the firm's paid-up capital now is US$5.42 million (RM19 million) and its future market capitalisation is expected to be about US$264 million (RM927 million).

Sekhar owns 84 percent of Green Rubber via Petra Trust, while the remaining 16 percent is held by his celebrity friends.

Gibson stirred heated debate in the United States and abroad because of the alleged anti-Semitism and excessive violence of his 2004 blockbuster 'The Passion of the Christ'.

The one-time movie action hero was arrested in July last year after being caught speeding while drunk in California. It later emerged he had made a string of anti-Semitic and sexist remarks to police officers during his arrest.

He has made a series of public apologies for the remarks.

The Oscar-winning director of 'Braveheart' last year released 'Apocalypto', a blood-soaked action film about the Mayan civilisation with gory depictions of human sacrifices atop pyramids.