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Focus Point Partners with Miss Tourism International for Global Sight Awareness
Published:  Oct 13, 2025 11:49 AM
Updated: 3:49 AM

Focus Point Vision Care Group Sdn Bhd (Focus Point), Malaysia’s  leading optical retail chain, marked the grand finale of its World Sight Day 2025 roadshow with a special  event in collaboration with Miss Tourism International at Mid Valley Megamall. Themed “Every Story Counts,” this meaningful initiative brought together 37 international delegates representing every continent  to share insights and stories about eye health from their respective regions. 

Over the course of the seven-day roadshow, Focus Point reached more than two thousand members of the  public, offering free comprehensive eye screenings, educational sessions on vision care and myopia  management, and promoting the donation of used eyewear to help underserved communities. 

In line with the World Sight Day 2025 global theme “Every Story Counts,” Focus Point’s campaign aimed  to raise awareness of the importance of regular eye examinations and preventive care. The company’s  ongoing outreach through the Focus Point Caring Hearts Charity Foundation and its educational programs  reinforces its mission to make quality vision care accessible for all.

“Every story counts because behind every pair of eyes is a life, a dream, and a future worth protecting,”  said Dato’ Liaw Choon Liang, Founder, President & CEO of Focus Point Holdings Berhad. “Through  initiatives like this, we hope to inspire more people to care for their vision and understand that eye health  truly connects us all.” 

During the event, Miss Tourism International delegates took the stage to highlight eye health challenges  and progress in their home continents, from rising myopia rates in Asia, to cataract prevention efforts in  Africa, and limited access to eye care in remote parts of South America. Their collective message  underscored that eye health is a universal concern that transcends borders and cultures. Focus Point also  reminded audiences of the incredible complexity of the human eye, the second most intricate organ after  the brain, with over two million working parts, a true marvel that deserves care and attention.

As the roadshow drew to a close, Focus Point celebrated the success of the week-long World Sight Day  campaign, which not only educated thousands of visitors but also featured public health talks by Eye Care  Professionals to promote a deeper understanding of vision care. 

The event concluded with a resounding call to action for everyone to “Love Your Eyes,” schedule regular  eye check-ups, and continue supporting initiatives that make a difference in vision care. To continue this  mission, Focus Point’s 360° Advanced Primary Eye Care Screening is still ongoing at participating outlets  nationwide. Book your appointment now: shorturl.at/kBLU8 

For more information about Focus Point and its World Sight Day activities, visit: www.focus-point.com.my or Focus Point on Facebook.


This content is provided by Focus Point

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