8TV’s Jasmine Project Love Season 3 has officially concluded, with an Appreciation Luncheon held to mark the end of another season that continued to bring real stories from the ground to viewers across Malaysia.
Presented by Jasmine Food, this Corporate Social Responsibility (CSR) programme spans 24 episodes, following hosts Owen Yap, Chan Wei Wei, Tan Chia Yong, Desmond Tey, Jan Chin, and Soh Chin Chuan as they travel across Malaysia to meet families facing difficulties, listen to their needs, and document their stories.
An initiative under the Media Prima-NSTP Humanitarian Fund, the 8TV Project Love Fund allocated RM192,000.00 in public donations to 24 families featured in Jasmine Project Love Season 3, with each recipient receiving RM8,000. The programme also continued to attract viewership across different audience groups through its real-life stories from the community.
Held at Holiday Inn Kuala Lumpur Bangsar by IHG, the event brought together programme participants, charitable organisations, hosts, partners, and media representatives in a warm and appreciative setting.
It was also attended by; Datuk Rafiq Razali, Group Managing Director of Media Prima Berhad; Farah Shamsudin, Acting Chief Operating Officer of Media Prima Content & TV Networks; Stephanie Wong, Chief Operating Officer of Media Prima Omnia, Agency Solutions; Crystal Lee, Director of Sales Partnership, Media Prima Content & TV Networks; Wong Yee Lee, Head of 8TV; Alan Kwong, Chief Operating Officer of Jasmine Food; Kow Ai Nah, Head of Marketing of Jasmine Food; and Mr Farhan Hafetz, Head of Business Development, Tradewinds (M) Sdn, Bhd.
The luncheon also featured a Certificate Presentation Ceremony recognising several charitable organisations for their role in supporting the programme’s outreach, including Pertubuhan Kebajikan Kasih Sayang Dan Jagaan Malaysia, Rumah Charis, Tasputra Perkim, ORKIDS (Persatuan Kebajikan Anak-Anak Istimewa Selangor), Persatuan Rumah Caring Kajang Selangor, Persatuan Kebajikan Talian Hayat Kehidupan Malaysia, CCEP Foundation and Pertubuhan Makanan Kebahagiaan (Blisstifood).
Viewers can revisit the stories from this season by streaming Jasmine Project Love Season 3 on Tonton. For the latest updates, follow 8TV on Facebook: 8TVbadukongjian and Instagram: @8tvmalaysia.
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