Budget airline Firefly has come under fire for yet another advertisement that some people have deemed to be "sexist".
The advertisement was highlighted by the Penang Women's Development Corporation (PWDC), which described it as an act of "objectifying women".
"Sexual objectification can be defined as and when a woman's body, body parts, or sexual functions are isolated from her whole and complex being and treated as objects simply to be looked at, coveted or touched," it said in a statement today.