The online ambassador initiative, introduced by the Housing and Local Government Ministry, does not involve additional costs, said its minister Nga Kor Ming.

He said the initiative, aimed at promoting the ministry’s products and services, would cost hundreds of thousands of ringgit if an outside party is hired.

“These online ambassadors are volunteers from various departments and agencies under the ministry who are excited to participate,” he said in a statement today.

Nga said the initiative aims to build up the use of social media and new communication technologies among civil servants, especially in the current era of digitalisation.

He added that it would also convey a clear message to the public about the programmes, products, and services offered by the ministry and its agencies.

He said it is also a platform for people to voice their opinions openly and creatively about Madani government services.

“People-friendly ministry initiatives, such as MyKiosk 2.0, with rentals under RM300 per month; the National Housing Data Bank System (Teduh) by the National Housing Department for background checks on developers; and educational content such as how to use fire extinguishers correctly, are among the initiatives and content which should be promoted.

“Follow-up training is also provided by the ministry’s Corporate and Communications Unit, to help civil servants master their respective social media platforms, thereby utilising their free time after work productively,” he said.

He added that the internal programme also helps build a positive image of the government, by conveying authentic information and countering widespread slander.

On June 13, Nga announced the establishment of a team of online ambassadors, consisting of 200 ministry staff, to counter misinformation and effectively disseminate accurate information and government policies to the public.

- Bernama

'Online ambassadors' won't overlap with other depts, Fahmi says

'Online ambassadors' won't overlap with other depts, Fahmi says