BN's Mahkota campaign song with AI vocals hits the right notes

MAHKOTA BY-ELECTION | The song ‘Hussien Hussien for Mahkota’, featuring AI vocals, is one of the strategies employed by BN to engage voters in the Mahkota state by-election.

Umno Youth chief Dr Muhamad Akmal Saleh said the song was penned by Umno Youth information chief Mohammad Sollehin Mohamad Tajie and took just one day to complete.

The song was composed in three languages - Malay, Chinese, and Tamil - and was launched on Sept 15, during a campaign across social media platforms, including TikTok.

“Our candidate, Syed Hussien Syed Abdullah, is a young man, and this is one way of introducing him to voters, particularly the youth, as there is a significant percentage of young people in the Mahkota constituency.

“Today’s voters, especially the youth, are not as interested in large-scale speeches, which is why we opted for an alternative approach by creating a song,” he said.

He was speaking to reporters after participating in a fishing event with residents at Taman Ilham, Kluang, today.

Akmal said this musical strategy was also implemented during the Nenggiri state by-election, which featured a dikir barat concept, taking into account the election’s location in Kelantan.

To ensure the accuracy of pronunciation and wording in the Chinese and Tamil versions, the song was reviewed by MCA Youth chief Ling Tian Soon and former MIC Youth chief K Raven Kumar, both of whom are Johor state executive council members.

Akmal said the song has been well received, as he witnessed young people singing it while meeting Syed Hussien.

The Mahkota by-election on Sept 28 will see a straight fight between Syed Hussien from BN and Perikatan Nasional candidate Mohamad Haizan Jaafar.

This by-election was called following the death of the incumbent, Sharifah Azizah Syed Zain, on Aug 2, at the age of 63.

- Bernama

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