FOR IMMEDIATE RELEASE WEDNESDAY, 17TH JULY 2013
Petaling Jaya – It was nothing short of a ‘WOW!’ moment for 26-year-old Ms. Jasmine Michael when she received the fantastic news that she had won the grand prize of an all-new Ford Fiesta 1.6 Sport in the Watsons ‘Win Our Wheels’ Contest. The win was extra special for Jasmine Michael who said excitedly, “I would like to thank Watsons for everything because I have never won anything in my entire life!”
The Watsons ‘Win Our Wheels’ Contest was held earlier this year from 21 st February to 24 th April in conjunction with the Watsons Global Brand Refresh Campaign to reward the loyal card members of Asia’s No.1 Pharmacy / Drugstore Brand.
Running for the third consecutive year, the Watsons ‘Win Our Wheels’ Contest continued to draw in the entries due to its main attraction – the reward of a brand new set of wheels. All it took for a customer to be eligible for the campaign was to be a Watsons VIP Card member and spend RM80 and above in a single receipt on any cosmetics, skincare or personal items inclusive of one participating brand.
Danny Hoh, Marketing Controller of Watsons Malaysia said, “This is the third time that we are giving away a Ford Fiesta car to one lucky Watsons VIP. At Watsons, we believe that one way to forge a better relationship with our customers is to reward them. In line with our new look and brand identity, we are always looking for ways to ‘WOW!’ our customers by exceeding their expectations. At the same time, we aspire to portray ourselves as professional, caring and friendly.”
“The contest generated an impressive total of 193,393 entries from all over Malaysia and helped increase the visibility of Watsons while contributing to our membership growth as new customers took the opportunity to sign up during the two-month contest period. As excitement built up through Facebook, TV ads, press ads and in-store promotions, everyone was excited to learn who would walk away as the lucky winner of the Ford Fiesta 1.6 Sport,” added Hoh.
During a special prize presentation ceremony held at Sime Darby Auto Connexion’s head office in Petaling Jaya today, Jasmine Michael became the proud new owner of a brand new Ford Fiesta 1.6 Sport with RM 81,813.00. On receiving the keys to her new ride she said that she never realised that shopping at Watsons could be so rewarding. She was happy that the card offered good discounts and allowed her to accumulate points that could later be exchanged for cash rebates. But now she was overjoyed that the card had won her a brand new car and was looking forward to more promotions organised exclusively for Watsons VIP Card members.
Representing Sime Darby Auto Connexion Sdn Bhd, Queenie Tham, Senior Marketing Communications Manager said, “We are truly happy with the partnership with Watsons. The awareness that was generated by Watsons for the car was amazing. We were on radio, TV and also had a very strong presence in all their stores and on their Facebook, all of which reached out to the target market for the car”.
While the lure of a new car is one good reason why you should own a Watsons VIP card, there are many other privileges to being a member. Besides great discounts and offers every day, you can also accumulate points and redeem them for cash rebates on future purchases.
Danny Hoh, Marketing Controller of Watsons Malaysia, Ms.Jasmine Michael, Lucky Winner of Watsons Win Our Wheel Contest, Hazel Khor, Brand Manager of Ford Malaysia & Queenie Tham, Head of Marketing of Ford Malaysia.
Congratulations to our Watsons Win Our Wheel Contest winner, Jasmine Michael.
About Watson’s Personal Care Stores Sdn Bhd
Watson’s Personal Care Stores Sdn Bhd. is part of the Health and Beauty Store chain of A.S Watson, the largest health, beauty, cosmetics, and perfumery retailer in the world. Today, Watsons H&B Asia is the leading health and beauty chain in the continent with successful operations in 9 markets (Hong Kong, China, Singapore, Malaysia, Thailand, Indonesia, Korea, Taiwan, and the Philippines).
In 1994, Watsons Malaysia opened its first outlet in Holiday Plaza, Johor Bahru. In 2005, Watsons successfully acquired the Apex Pharmacy chain, which consists of 18 stores nationwide. This significant milestone brought Watsons to a higher level in the pharmacy business. Today, Watsons operates more than 275 stores in Malaysia serving more than 60,000 customers per day.
Watsons strives to live up to customers' expectations through marketing campaigns, a wide variety of high quality merchandise at great value and provides an exciting shopping experience. The wide range of merchandise also encompasses competitively priced house brand and private label products.
With more than 1000 brands ranging from medicines, health supplements, skin care, toiletries and cosmetics, Watsons Your Personal Store is your one-stop Health, Wellness and Beauty solution centre.
For further information please contact:
Celine Shee,
Watson’s Personal Care Store Sdn Bhd
03-2147 7280