24 October 2013, Petaling Jaya -  Allergies and skin problems have been on the rise in Malaysia. Recent statistics show that one in three people in this country suffer from some form of allergy. Moreover, skin conditions such as eczema (affecting two out of 10 people), psoriaris (affecting 3% of Malaysians), and other forms of skin disorders have also been on the increase. It is estimated that the number of people in Malaysia suffering from psoriaris and eczema alone, excluding other disorders, amounts to a staggering 6.64 million people.

At the same time, it has been also found that the demand for over-the-counter treatment, particularly nutraceutical products using natural ingredients, has been on a steady increase over the years – with an annual growth rate of 10% to 15%.

In view of this, Holista Colltech Limited, an organization dedicated to high quality health and wellness products using only natural ingredients, has introduced an all-new product to the Malaysian market – TRUVENO™ – slated to be the latest innovation in the management of skin conditions.

TRUVENO™ - the latest breakthrough innovation in the management of skin conditions is formulated using HIDROX®, developed by Dr. Roberto Crea, who is the first scientist to ever extract polyphenols from olive fruit. Incidentally, he is also the co-inventor of the world’s first human insulin, interferons and growth hormone.

Dr. Crea’s HIDROX® formulation is a unique blend of polyphenols in its natural and original ratio, extracted from organic olive fruits. HIDROX® is the only certified organic olive fruit extract and it is the most researched olive extract for skin conditions. A research conducted by Dr Fujio Numano & Dr Crea at the Tokyo Vascular Disease Institute found that all  patients with skin conditions like  eczema and psoriasis  had shown significant improvement in three months of trial (oral) and almost complete recovery within eight months.

Through its expertise and experience in the industry, Holista utilized the HIDROX® formulation and subsequently formulated TRUVENO™. Available in capsules, liquid and cream formulation, it is proven to relieve skin problems within five days. It is also the only product in Malaysia outside the US that is available in three different forms.

“We are truly privileged to introduce a wider range of Dr. Crea’s discovery to the Malaysian market. Given the uniqueness of TRUVENO™ we are confident that this product will fare well here in Malaysia, as it has been proven to show positive results in just five days. It’s generally a more effective product than any other of its kind but relatively cheaper,” said Dr. Rajen M, Managing Director of Holista Colltech Limited, at the recent TRUVENO product launch.

“We are also glad to be given exclusive rights by Connell Bro to market HIDROX® as a supplement in Malaysia & Singapore. Connell is the appointed distributor by CreAgri Inc USA, IP owner & manufacturer of HIDROX®,” added Dr. Rajen.

He added that Malaysians, of late, are better informed on health conditions and their treatments. Moreover, a growing demand for products with natural ingredients and the increased purchase of over-the-counter nutraceuticals will further contribute to the popularity of TRUVENO™, which is also certified Halal by IFANCA, a recognised Islamic agency by JAKIM.

Also present at the launch was Mr John Chang Chiew Pheng, President of Federation of Asian Pharmaceutical Association who said, “In the pharmacist’s community, one of our aims is to improve the Science of Pharmacy for the general welfare of the public. In this regard, we find a deserving partner in Holista who truly shares our vision. One major concern pharmacists face nowadays is the questionable quality of products that are placed on shelves. This has always caused us to be cautious over products sold. With its proven quality and implications backed by research data, we are confident this will be a useful addition to the pharmacist’s armamentarium in the natural first line treatment of various skin conditions.

Meanwhile, Soo Yit Wen, Senior Marketing Manager for Food Ingredients of Connell Brothers, said “Our partnership with Holista over the years has convinced us of the company’s commitment and dedication towards providing the best of health care products, particularly in treating the various skin conditions faced by Malaysians. I am confident that supplying HIDROX® to Holista and granting distribution rights both in Singapore and Malaysia will reap the greatest benefit for patients from these two countries.

As part of its commitment towards promoting awareness and importance of controlling one’s skin disease, Holista  had worked   working alongside with the Psoriasis Association Malaysia (PAM) to organize a World Psoriasis Day (WPD) Celebration in conjunction with World Psoriasis Day on October 29th, 2013. The event  was held  at the Impiana Hotel KLCC on October 27th, 2013.

TRUVENO™ is now available in an introductory pack with FREE 30 g cream at all leading pharmacies nationwide. Customers also stand a chance to win a trip to visit the organic olive farm at Oroville, California and cash RM1,888 with any purchase of TRUVENO™ Introductory Pack.

TRUVENO™ is also conducting a nationwide sampling of the cream. Those with skin conditions may register for a FREE cream sample via TRUVENO™ website. For more information, kindly visit  www.truveno.com  .

Note to Editor

Holista Colltech is an Australian public listed company. They are a niche leader in skin care products with several patents on sheep collagen & nano-liposome technology.  www.holistaco.com

About Connell Brothers  

Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and industrial ingredients in Asia-Pacific. With over 100 years in Asia and a keen focus on technical service, customer support and quality control, Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 37 offices located throughout Asia-Pacific. For more information, please visit  www.wilburellis.com

About Federation of Asian Pharmaceutical Association (FAPA)

The Federation of Asian Pharmaceutical Associations (FAPA) was established in 1964 is a group of national pharmacy organization from Asia Pacific countries. Current member include Pharmaceutical Society of Australia, Pharmaceutical Society of Hongkong, Indian Pharmaceutical Association, Indonesian Pharmacist Association (IAI). Japan Pharmaceutical Association, Korean Pharmaceutical Association, Malaysian Pharmaceutical Association, Pakistan Pharmacists Association. Philippine Pharmacists Association, Pharmaceutical Society of Singapore, Pharmaceutical Society of Taiwan and the Pharmaceutical Association of Thailand under Royal Patronage.

FAPA has 8 scientific sections and they are ‘Phytopharmacy and Pharmacopeia’, ‘Community Pharmacy’, ‘Hospital and Clinical Pharmacy’, ‘Legislation Pharmacy, Ethic and Regulation’, ‘Drug Marketing and Social Economic Pharmacy’, ‘Industrial Pharmacy’, ‘Educational Pharmacy and Pharmacy student’, ‘Scientific’. The vision of FAPA is to be the leading international pharmacy organization guiding Asian pharmacist and pharmacy organizations to achieve professional excellence and affordable, thus ensuring optimum health outcomes.  www.fapaasia.org