Effortless under‑sink design integration for everyday hydration at a touch.
“Clean water, no clutter”. Imagine a kitchen where purified water flows at a touch – no cluttered counter, just clean simplicity. The LG PuriCare™ ATOM-U Water Purifier redefines what home water purification can be: sleek, seamlessly integrated, and crafted to suit modern living. Available in two elegant colour options, Silver and Solid Black, it is designed to complement any kitchen style.
Designed for those who value a minimalist aesthetic, the LG PuriCare™ ATOM-U Water Purifier blends effortlessly into any kitchen as its unit is tucked discreetly under the sink, leaving only a slim, contemporary outlet in view. Perfect for both smaller layouts and high‑traffic kitchens, it delivers full functionality without intruding on cooking or cleaning routines.

The LG PuriCare™ ATOM‑U Water Purifier is built around a 4‑Stage All Puri Filter System, certified by the Water Quality Association to meet internationally recognised standards. This system ensures superior water quality by removing 99.99% of norovirus, filters fine particles and nine types of heavy metals including mercury, lead, arsenic, cadmium, iron, aluminium, copper, manganese and zinc. Complemented by UVnano™ sterilisation at the water outlet and automatic high‑temperature pipe sterilisation, every drop of water is delivered with confidence and cleanliness.
Thoughtfully designed for both functionality and aesthetics, the outlet features a smooth 180° swivel that allows effortless movement in any direction making it perfect for filling a glass, tall bottle, or even a large pot without needing to rearrange your sink space. Its sleek, minimalist profile blends seamlessly with modern kitchen designs, with selectable volume presets of 120ml, 250ml, 500ml, or continuous flow to ensure the exact amount of water needed. Instant hot water is available at 40°C for warming milk, 75°C for tea and 85°C for coffee, and with a single touch, users can also enjoy instant cold water – making everyday hydration simple and convenient.

Maintenance is just as effortless. The twist‑and‑pull filter design requires no tools, allowing quick and accessible replacements for any household. Through the LG ThinQ™ app, users can monitor water usage, check sterilisation status and receive maintenance alerts wherever they are, ensuring the purifier always performs at its best.

For added convenience, households subscribed to LG Subscribe can enjoy the flexibility to choose either a self‑service option or regular visits. The self‑service plan provides automatic filter delivery every six months with easy self‑replacement, while the regular visit plan includes scheduled professional maintenance for up to seven years. Both options keep the purifier in top condition, giving households a truly worry‑free experience.
“Today, consumers expect more than just functionality. They seek innovation that complements their lifestyle. As a Smart Life Solution company, LG is committed to creating innovations that simplify routines and enhance well-being. The LG PuriCare™ ATOM-U Water Purifier reflects that vision, combining advanced purification, intuitive features and a design that works beautifully within any modern kitchen to help Malaysians experience Life’s Good every day”, said Justin Choi, Managing Director of LG Electronics Malaysia.
The LG PuriCare™ ATOM-U Water Purifier continues to shape a new standard in home hydration, offering pure water, convenience and design that elevates everyday living. For more information on LG Malaysia, please visit LG’s official website at https://www.lg.com/my or follow LG’s official Facebook page at https://www.facebook.com/LGMalaysia.
This content is provided by LG Malaysia
The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.
Interested in having your press releases, exclusive interviews, or branded content articles on Malaysiakini? For more information, contact [email protected] or [email protected]
