More than 1,000 top Malaysian e-commerce sellers convened on 9 May 2026 at the InterContinental Kuala Lumpur for the second annual BigSeller Malaysia E-Commerce Summit. Under the theme “Break Boundaries. Unlock Omnichannel Growth,” the event united platform experts, industry leaders, and successful sellers to share insights on harnessing multiple sales channels and AI innovations to drive business growth.
BigSeller CEO Shirley Xie opened the summit by setting the tone for the day, emphasising that growing an e-commerce business today requires connecting platforms, streamlining operations, and committing to long-term growth. She also announced BigSeller’s expansion in Malaysia with a new office planned in Penang, complementing its existing Kuala Lumpur and Johor Bahru locations, reinforcing the company’s commitment to Malaysian sellers.
“The market is moving faster and e-commerce is evolving. It is not just about choosing the right platform, but also about how to connect different platforms, streamline your operations, and build your business across every available channel. BigSeller will always walk that path with you.”
— Shirley Xie, Chief Executive Officer, BigSeller
The summit then shifted to spotlight platform strategies designed to empower sellers. The Shopee Malaysia representative opened discussions by highlighting fulfillment as a key growth lever, explaining how their service boosts delivery speed, buyer confidence, and search visibility, directly driving higher conversions and repeat purchases.
A data-driven approach was the focus in the next session, presented by the Lazada representative. Their Key Assortment Booster programme helps sellers prioritise and position products to achieve maximum visibility and sales performance.
BigSeller Malaysia’s Head of Business Development, Tan Ren Yi, wrapped up the morning by outlining BigSeller’s comprehensive solution. Covering procurement, sales, operations, warehouse management, and financial reporting, the platform supports features ranging from 1688 one-click sourcing and distributor wholesale management to AI-powered product listings, automated advertising, and e-invoice compliance. For sellers at every growth stage, BigSeller manages the back-end complexities, enabling them to focus on scaling their businesses.
In the afternoon, the TikTok Shop Malaysia representative emphasised live commerce and AI as dual engines of growth. Their AI-powered campaign tool, GMV Max, optimises campaigns automatically to maximise gross merchandise value, while Symphony Creative Studio allows sellers to produce product videos from single images and host AI-driven live streams 24/7.
Encouraging sellers to think beyond individual transactions, the Shopify APAC representative stressed the importance of building owned customer relationships through direct channels and repeat engagement. As the speaker put it:
“Marketplaces are where you get discovered. But the brands that win long term are the ones that own their customer relationships, and that starts with building a presence beyond the marketplace. In this age of AI, the sellers who combine omnichannel reach with owned customer data will be the ones who grow fastest.”
— Head of Market Development APAC, Shopify
The potential of Facebook Live as a revenue channel was made clear by the Meta representative, who highlighted its untapped opportunity for Malaysian sellers. Importantly, BigSeller’s native integration with Facebook Live enables seamless order management during live streams, alongside orders from Shopee, Lazada, and TikTok Shop, eliminating manual reconciliation and platform switching.
Beyond the platform sessions, Victor Chow, Shopee SuperXpert, challenged attendees to examine the habits and decisions that separate profitable Malaysian sellers from those who remain stuck. Ts. Cheng Kam Ching, Co-Founder of MiKali Commerce, inspired sellers with a session on purpose-driven business building, reminding them that mindset matters as much as tools. Shahbaaz Ali, Founder of LeapScout, rounded out the afternoon by demonstrating how sellers can leverage AI today to optimise listings, sharpen pricing, and improve ad performance across platforms.
Attendees also explored exhibition booths offering essential e-commerce services such as cross-border payments, advertising solutions, and storefront design, creating valuable opportunities to forge partnerships and accelerate growth.
The 2026 BigSeller Malaysia E-Commerce Summit made one message crystal clear: The tools, knowledge, and platforms for growth are accessible. What separates sellers who succeed from those who plateau is the willingness to take action.
About BigSeller
BigSeller is Southeast Asia’s leading omnichannel e-commerce management platform, designed to support sellers at every stage, from startups finding their footing and merchants scaling across platforms to established brands managing high-volume operations. BigSeller unifies product listing management, multi-warehouse inventory, order fulfilment, and profit analytics into a single, easy-to-use dashboard, seamlessly integrating with Shopee, Lazada, TikTok Shop, Shopify, Facebook, and more. Trusted by over 1.1 million sellers across the region, BigSeller is recognised as a Shopee and Lazada Premium Partner and rated as the most popular application on TikTok Shop, reflecting its strong foundation of platform trust and proven seller results.
Interested to learn how BigSeller can support your e-commerce growth? Get started for free here.
This content is provided by BigSeller Technology
The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.
Interested in having your press releases, exclusive interviews, or branded content articles on Malaysiakini? For more information, contact [email protected] or [email protected]
