Kuala Lumpur, Malaysia - Sour Sally, Indonesia's pioneering premium frozen yogurt company and recognized as Asia's Best Frozen Yogurt Brand from Indonesia, today announced its participation in Franchise Expo Malaysia 2026, one of Southeast Asia's premier franchise exhibitions, taking place from 23–25 July 2026 at the Kuala Lumpur Convention Centre, Halls 1–5.
Visitors are invited to meet the Sour Sally team at Booths 4C05 & 4C06, where the company showcases its award-winning frozen yogurt concept, its rapidly growing sister brand Juicy Sally, and its integrated franchise ecosystem designed for sustainable long-term growth.
The exhibition marks another significant milestone in Sour Sally's international expansion strategy as the company seeks to establish partnerships with franchise investors, retail operators, and strategic business partners throughout Malaysia and the broader Southeast Asian market.
Following Llaollao's exit from the Indonesian market after nearly a decade of operations, Sour Sally continues to demonstrate the resilience of a homegrown brand built on long-term innovation, operational excellence, and consumer trust.
Founded in 2008, Sour Sally pioneered Indonesia's premium frozen yogurt category and transformed frozen yogurt into a modern healthy lifestyle experience. Over the past eighteen years, the company has continuously evolved through product innovation, healthier menu development, memorable customer experiences, and disciplined business execution.
Today, Sour Sally stands as one of Southeast Asia's leading frozen yogurt companies, with more than 100 million cups sold, over 15 million customers served annually, a 1,000 employees workforce, 165+ stores globally, 4 years of operations in more than 30 cities, 18 years of continuous growth, and multiple international brand recognitions and awards that reinforce its position as Asia's Best Frozen Yogurt Brand from Indonesia.
Further strengthening consumer confidence, Sour Sally has officially obtained Halal Certification. This certification reflects the company's unwavering commitment to ensuring that every Sour Sally product is prepared to follow halal standards and other certifications necessary.
Among the company's most iconic innovations is Black Sakura, the legendary hero product that has become synonymous with the Sour Sally brand. Recognized as the world's first black frozen yogurt, Black Sakura is made with naturally activated charcoal, combining a distinctive visual identity with meaningful functional wellness benefits. Naturally low in fat, rich in probiotics, and formulated to support digestive wellness and natural detoxification, Black Sakura reflects Sour Sally's commitment to creating desserts that are both indulgent and better for consumers. Nearly two decades after its introduction, Black Sakura remains the company's best-selling product and continues to define Sour Sally's spirit of innovation.
Complementing its frozen yogurt business, Sour Sally Group also operates Juicy Sally, the company's premium juice bar concept built around the philosophy "Juices With Benefits." Combining real fruits with its signature Yoggurt Macchiato, Juicy Sally delivers a refreshing functional beverage experience designed for today's health-conscious consumers.
Juicy Sally is also home to its own intellectual property character, J-U-X, an adorable pink rabbit that has quickly become a recognizable brand icon. Despite entering one of Indonesia's most competitive juice categories, Juicy Sally successfully expanded to five stores within just four months, demonstrating the strength of Sour Sally Group's innovation capabilities and scalable business ecosystem.
Sour Sally's successful expansion into the UAE through a master franchise agreement with 15 outlets opening commitment further demonstrated that an Indonesian born brand can compete beyond its domestic market while maintaining quality, consistency, and customer experience that have defined its reputation for nearly two decades.
Building on this international momentum, Sour Sally has recently secured another major Master Franchise agreement in the Philippines with 48 outlet opening commitments that further accelerate its global expansion. These strategic partnerships reflect the increasing confidence of international investors in Sour Sally's proven business model and establish a strong foundation for the company's next phase of global growth.
Malaysia now represents the next strategic chapter in Sour Sally's regional expansion. Through Franchise Expo Malaysia 2026, the company aims to identify visionary Master Franchise partners who share the ambition of building one of Southeast Asia's most successful food and beverage brands across the region.
At Franchise Expo Malaysia 2026, the company will introduce investors to a modern franchise ecosystem that combines Sour Sally and Juicy Sally into a complementary business model.
More importantly, Sour Sally is not simply looking for franchisees.
The company is seeking visionary partners who believe that globally competitive consumer brands can emerge from Southeast Asia.
This vision is reflected in the company's philosophy:
Asia’s Best Frozen Yogurt Brand
These words embody eighteen years of resilience, entrepreneurship, and continuous product innovation while reflecting the belief that world-class brands are defined by their ability to inspire consumers, create sustainable businesses, and compete confidently on the global stage.
Malaysia provides an ideal environment for Sour Sally's next phase of growth. Its dynamic retail sector, sophisticated franchise ecosystem, and internationally connected business community make it a strategic gateway for the company's long-term regional ambitions.
After eighteen years of continuous innovation, more than 100 million cups sold, over 15 million customers served annually, 165+ stores globally, operations across four countries and more than 30 cities, Sour Sally Group is entering its next chapter of expansion.
Franchise Expo Malaysia 2026 represents more than an exhibition.
It is an opportunity to partner with one of Southeast Asia's most established frozen yogurt companies and participate in the continued global expansion of an Indonesian brand built on innovation, operational excellence, and sustainable long-term growth.
Meet Sour Sally at Franchise Expo Malaysia 2026
Event: Franchise Expo Malaysia 2026
Date: 23–25 July 2026
Venue: Kuala Lumpur Convention Centre, Hall 5
Booths: 4C05 & 4C06
Whether you are an entrepreneur exploring your next investment, a retail operator seeking a proven business model looking for high-performing lifestyle brands, we invite you to visit the Sour Sally team and discover how Sour Sally Group is redefining the future of premium frozen yogurt and functional beverage retail across Southeast Asia.
This content is provided by PT. Sukses Gemilang Bersama
The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.
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