U Business has rolled out its advanced enterprise connectivity suite to date with its new portfolio, built on an AI-powered network designed to support enterprises. The offering centres on delivering consistent high performance, stronger security, and scalable connectivity tailored for organisations across Malaysia.
The enterprise portfolio extends beyond mobile plans to include wireless broadband (ULTRA Business WiFi) for plug-and-play connectivity with no installation required, scalable Business Fibre connectivity up to 10Gbps, Dedicated Internet Access (DIA) for mission-critical operations, and ULTRA IoT enabling smarter operations through connected devices. Enabling U Business to support diverse business needs, building an integrated ecosystem designed to give enterprises a true competitive edge.
Not all business traffic is equal
As organisations become increasingly reliant on cloud platforms, real-time collaboration tools and always-on systems, network performance can directly impact productivity and service delivery.
To address this, the telco has shifted its focus to a more performance-driven experience with its ULTRA Business plans, built around dedicated network priority, seamless cross-border connectivity, and always-on protection.
At the core is ULTRA5G Reserve, an industry-first capability in Malaysia that prioritises enterprise network traffic over regular traffic. This ensures that businesses maintain reliable connectivity during peak periods, where network slowdowns can otherwise disrupt operations. Devices connected under this network will also display a dedicated “ULTRA5G RESERVE” network identifier.
With dedicated business connectivity and always-on reserved capacity, organisations can experience up to 4X better performance when it matters most, supporting latency-sensitive use cases such as video conferencing, cloud applications and real-time data access.
Enabling seamless operations across borders
For professionals constantly on the move, the inclusion of Premier Roaming across over 60 destinations with Tier-1 Network Partners enables uninterrupted connectivity without the complexity of managing multiple providers or SIM configurations.
This allows business travellers to remain operational and connected, supporting business continuity wherever work takes place.
Built-in protection for enterprise risk management
Security remains a critical priority for businesses operating in an increasingly complex threat landscape. U Business integrates intelligent, always-on network protection that safeguards against scam calls, fraudulent SMS, malicious websites, malware and phishing attempts.
By embedding these protections directly into the network layer, businesses can reduce exposure to threats without relying on additional software or user intervention, helping to enforce consistent security standards across the organisation.
Taken together, ULTRA Business Reserve positions U Business as a connectivity partner for enterprises seeking not just speed, but reliability, security and scalability in their digital infrastructure.
The plans range from RM45 to RM138, offering between 500GB and 2,000GB of data, with higher tiers including ULTRA5G Reserve and premier roaming benefits, supporting businesses with both local and international operational needs.
The telco continues to play a central role in powering Malaysia’s digital economy. The focus is on delivering 5G-enabled solutions that go beyond connectivity, helping SMEs and enterprises embrace growth, resilience, and innovation.
Those interested can learn more or sign up via U Business’s official page here https://www.u.com.my/en/business/mobile-internet/ultra5g-reserve.
