Pay-television service provider, Astro, aims to bring the future of entertainment into Malaysian homes with Astro First, which will be available on its platform starting Jan 13, 2011.

Astro chief operating officer Henry Tan said Malaysians would no longer have to endure long ticket-counter queues and traffic jams whenever they wanted to watch a movie at the cinema with the latest movie-on-demand service.

"With Astro First, the customers will soon be able to watch the latest titles within two weeks after the cinema release in the comfort of their homes and at an affordable price," he said at the launch of Astro First today.

Tan said Astro First would debut on Astro Channel 480 with three movie titles - Aku Masih Dara, Damping Malam and Ngangkung .

"The service promises affordability, convenience and enhanced family time for the customers and costs RM15 per movie.

"Among the movie titles are Hikayat Merong Mahawangsa, Hantu Kak Limah Balik Rumah, KongSi, Kembar Siang, Tolong Awek Aku Pontianak, Senjakala, Sini Ada Hantu as well as other popular regional movies titles in the next few months," he said.

"In addition, the 32 different viewing times for each movie, give you the convenience of watching it at your leisure and for as many times possible within 48 hours upon signing up," he said.

- Bernama