London tourism officials are trying to find Chinese names for some of the biggest sights in the English capital.

The organisers have asked users on Chinese social media platform Weibo to suggest suitable titles.

Big Ben is to be called "Da Ben Zhong", while Shakespeare is "Sha Weng" and Buckingham Palace is "Bai Jin Han Gong".

A total of 101 attractions that do not have Chinese names will receive a designation as a result of the campaign, which runs until next month and is supported by the Home Ministry.

It illustrates the importance of Chinese travellers abroad.

On the "as-yet-unnamed" list are the Loch Ness Monster, the Scottish dish haggis and Stilton cheese.

"Our ambition is to get the whole of China talking about Britain," said Sally Balcombe, chief executive at VisitBritain.

- dpa