Bond films are some of the most heavily branded in movie history, with companies paying millions to get their products on screen alongside the world’s most famous spy. The latest instalment ‘Spectre’ has its world premiere in the UK on Monday.

With Bond-themed ad campaigns and pre-release hype in full-swing, Seesaw Media’s Daryl Collis explained that the link between brands and Bond is deep and long-standing, but not a relationship that the viewer will always accept without question.

Pierce Brosnan’s Bond swansong ‘Die Another Day’ saw producers link up with 21 ‘brand partners’. By the time of Daniel Craig’s debut in ‘Casino Royale’ that number had been pared back to seven.

Bond now promotes “brand partners who are more real, and more authentic to his (Craig) interpretation of James Bond,” said Collis.

Meanwhile, here are some of the numbers behind what is set to be one of the biggest films of the year:

US$300 million - estimated cost of ‘Spectre’ production

Spectre cost over US$300 million (RM1.27 billion) to make, according to leaked Sony emails from 2014. That makes it nearly twice as expensive as Skyfall - the previous Bond film in the long-running franchise, which cost between US$150 million to US$200 million.

However, Sony Pictures need not be too worried about ‘Spectre”s budget if the box office revenue is anything like ‘Skyfall”s, which brought in US$1.1 billion.

US$1.7 million - estimated cost of Bond’s latest cars

Bond’s vehicles of choice this time around are the Aston Martin DB10 and the Jaguar C-X75 are. Only a small number of DB10s have been made and the car is not available to the public. If it was, estimates suggest it would set you back US$500,000. The Jag would cost you another US$1.2 million.

148 minutes - duration of ‘Spectre’

With a runtime of 148 minutes, ‘Spectre’ is the longest Bond film of all time. The second longest was ‘Casino Royale’, coming in at 144 minutes.

‘Skyfall’ was just shy of this at 143 minutes. ‘On Her Majesty’s Secret Service’ was 142 minutes with ‘Licence to Kill’ and ‘Die Another Day’ joint fifth. If for some reason you were to watch the five longest Bond films in one sitting, it would take you 719 minutes.

US$719 - cost of Bond’s rumoured new weapon

Although it can’t be confirmed, it appears that Bond may have done away with his trusty Walther PKK in favour of Heckler & Koch’s 15-shot VP9, a similar gun produced by a rival firm. Promotional images show Bond brandishing the new weapon, which costs US$719, making it more expensive than the US$429 Walther PPK.

Bloomberg reporters Richard Weiss and Luca Casiraghi noted that 007’s apparent switch of loyalties in Spectre comes as the German government, Heckler & Koch’s best customer, is dropping it as chief supplier of army rifles. Whether a potentially fleeting role in ‘Spectre’ can make up for Heckler & Koch’s lost revenue and the blow to its reputation remains to be seen.

US$6,000+ - cost of James Bond’s latest watch

James Bond has worn an Omega Seamaster for over 20 years and ‘Spectre's 007 is no exception to the tradition. The Spectre Seamaster 300 is the first time that a watch worn by Bond has also been officially released to the general public as a limited edition purchase. The black-dialed timepiece sports a rare ‘lollipop’ second hand in addition to a black ceramic ‘bi-directional bezel ring’ which looks suitably dark and spy-like.

If you opt for the Nato strap, you can have ‘007' engraved on the bracelet strap holder (not a particularly James Bond thing to do). The watch costs more than US$6,000.

- Bloomberg