The #RespectMyPM campaign may have courted international ridicule but Umno IT bureau chief Ahmad Maslan has promised more of such campaigns.

Acknowledging there were negative feedbacks, he said such hashtags on social media would find acceptance in the long run.

"We will continue with things that are positive. If four out of 10 people accept this positively, it is already considered a success.

"After this, we will make other hashtags and may be five out of every 10 will agree with it.

"And if we add more other positive hashtags, then we may get six out of 10 who agree, then seven out of 10 and finally 10 out of 10.

"That means the war against the negative perception is won with positive ones," he told a press conference at the Umno headquarters today.

Ahmad, who is international trade and industry deputy minister, likened this to how he took in stride the #tambahpendapatan (add income) hashtag.

He was previously ridiculed for the hashtag after he suggested that Malaysians take up more than one job to increase their income amid rising cost of living.

The #RespectMyPM social media campaign was in response to the Citizens' Declaration last week which called for Prime Minister Najib Abdul Razak to resign.

The campaign gained traction in the beginning but was quickly turned around as netizens poked fun of it and made their own parodies.

The backlash even made international news on BBC and Al Jazeera, which described the campaign as having "backfired".