Malaysiakini's training division is organizing the art of writing press releases, news and features that gets published or broadcast in the media truthfully.
The one day course on August 20th (Saturday) is almost free as it is only RM250 and HRDF claimable.
This is Malaysiakini’s Corporate Social Responsibility and commitment to educate professionals in sharpening their writing skills as some this practical working knowledge is not taught in colleges and universities.
Learning the practical techniques of better media relations, Media Coach and 35 year experienced journalist M.Krishnamoorthy said was one of the best ways to put your best foot forward in getting publicity for your organization.
“You will gain professional insight especially through the writing of effective and winning press releases to get your message across to the public through the media.”
Krishnamoorthy brings decades of media experience in various roles, under his belt. “Participants will get to learn the best practices for facing the media under any circumstances even navigating hostile press conferences, answering tricky questions, and on how to handle ambush interviews.”
In this one-day workshop with practical writing lessons, participants will get to:
- Get experience in writing press releases that is newsworthy
- Understand how to write for your target audience
- Deliver a sharp story angle that will interest the public
“In the practical lessons your will be coached to think like a reporter or editor and ensure the first paragraph of your news release is succinct and excites the reader. Other editors and reporters will share their experience in writing newsworthy stories for your target audience. Most of all you will learn how to write sharp story angles professionally.”
Case studies of how to write better press releases will be used on how MH 370 media statements could be improved as written in the book Flying Through Crisis: MH370 Lessons In Crisis Communications.
A copy of this book sold at RM 45 in book stores will be given complimentary to all participants.
The book will examine memorable moments on how Malaysian officials fared in managing the media, rightly or wrongly, and explain how to prepare and perform professionally in managing the media.
Author Krishnamoorthy said many Malaysian officials were caught by surprise when the MH370 incident happened last year, and as a result, made many mistakes when initially dealing with the crisis.
Don’t miss the opportunity!
Contact us at; Office: 03-7770000 (ext 131) OR Krishnamoorthy 012-6524327 E-email: [email protected] or [email protected]
