The "Superstar K-Pop Group BTS Effect" to South Korea's economy worth over US$3.6 billion speaks for itself - that it is not always about tools, outputs and machines. The creative industry has all it takes to enkindle income to the country, provided it is well tapped.

Back home, this industry is seen as "nice to have" rather than "need to have".

Its contribution remains dismal at about 2.0 percent to the gross domestic product in the last five years.

It is not because we lacked talents.

Malaysia's singer/songwriter Yuna, actor Chew Kin Wah, who is now making his acting career in Indonesia, actress Michelle Yeoh...